He doesn't always drink beer, but when he does the whole world wishes they could have one with him. (Dos Equis) Jonathan Goldsmith is the actor behind "The Most Interesting Man in the World " PROMOTED STORIES NEXT ARTICLE Conrad Hilton went on racist, homophobic tirade during arrest.
Behind Dos equis most interesting man in the world, Jonathan How This Man Made Dos Equis a Most Interesting Marketing Story He "needed to be someone to work toward, vs. a mirror of themselves." . In this article...
Article behind work story equis interesting world - - travel cheapThe original tagline was a lame translation of the strategy statement, something like "Dos Equis, the most interesting beer in the world. At this point, I'm deeply concerned that our hard-working campaign creators won't get due credit for all the amazing sub-campaigns we spawned. FEMSA came to Heineken USA because of the work we had done on brand Heineken. In fact, a few people wanted to kill it. You may unsubscribe at any time.
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- He doesn't really speak in the spots so he was chosen for his look.
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